Rachel Brathen - "Instagram Yoga Girl on What is Real"


Rachel Brathen, creator of @yoga_girl, talks with J about how a bohemian lifestyle on the beaches of Costa Rica converged with the invent of Instagram and led to two million followers and a yoga career. They discuss the process of going from obscurity to recognized social media influencer, the evolution of her choices and professional pursuits, pitfalls and misinformation in the social media sphere, DIY business models, and operating by principles that will better serve the people behind the hashtags. This episode is sponsored by YogaAnatomy.net.

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J. Brown

J. Brown is a yoga teacher, writer, and founder of Abhyasa Yoga Center in Brooklyn, New York. A teacher for 15 years, he is known for his pragmatic approach to teaching personal, breath-centered therapeutic yoga that adapt to individual needs. His writing has been featured in Yoga Therapy Today, the International Journal of Yoga Therapy, Elephant Journal and Yogadork.