For more than five years, J has been buying yoga mats from yogalifestyle.com. He always appreciated that it was independently owned and operated. So he decided to have a talk with the owner, Ray Greenberg. They discuss how he fell into the yoga supply business, nuances in the yoga products market, insider business considerations (i.e. Amazon), and how things have changed in the yoga world. Ray speaks passionately about both yoga and the products he sells. They commune on the need to foster and nurture personal relationships.