The novelty of yoga has been worn down to almost nothing by a multi-billion dollar industry that cares little for its tenets, like the crumbling shreds of a shoddily made pvc mat from China. But from out of the ashes of craven images and advertising schemes, a new discipline is emerging.

Continuing education for yoga teachers is in high demand since the proliferation of yoga teacher training certification has reached epic proportions. More than just a knowledge of yoga, or adjunct skills for teaching, these offerings often purport to give practical career advice that will help graduates succeed financially. Unfortunately, business advice for “yogapreneurs” is often grossly misguided.

In the last twenty years, yoga in the west has gone from a guru-driven model to a market-driven model. Decisions still often come from atop a pyramid. But now, the directives are based more on aggregated data than on the presumed authority of an ancient wisdom. One small manifestation of this turn can be found in the way that yoga classes have gotten progressively shorter. Questions regarding old models and industry mores ...

Among longtime yoga professionals, there are some well-kept secrets. The reasons for these truths to remain unspoken are rooted in protecting both personal and professional interests. But, for many, the veneer has worn too thin and what once was an article of faith now feels like perpetuating myths. For those untangling the mess of confused emotions and experiences, honesty is our only saving grace.

Coming of age in the yoga profession means facing changing realities. The majority of yoga teachers start out in the profession at an early time in their lives. But as the viability of old models wanes and independent players have less impact in the face of up-scaled operations, long-term prospects for careers in yoga are less apparent. For those whose passion cannot be deterred, their faith and trust in practice will likely be tested.

A confluence of conversations has emerged in the yoga world regarding purpose, safety, and abuse of power. The politics involved are playing themselves out, and the sides of the debate are being formed along disparate lines. The microcosm of what has been occurring in practice rooms for more than a decade is now bursting forth in a macrocosmic confusion around where people stand.

For many, it is has become important to distinguish between “asana,” or the performing of postures, and yoga. Both those who are inclined towards yoga as a fitness regimen, and those who embrace it as more than just exercise, find it necessary to clarify the intent and purpose behind their practice. This compartmentalisation brings with it a dilemma, the resolution to which determines what is actually possible with yoga.

Economic trends and the evolution of social media have led to a shift in the way yoga is being effectively marketed. The old model of packaging and selling a style of practice has largely been retired. Now, everyone agrees, the teacher is the brand. With this comes a string of inevitabilities that are at the heart of what plagues most professional yoga teachers today.

When circumstances, ruled by forces beyond the will of one individual, overshadow our personal experience of life, unconscious resentment and fear run deep. The coercive fuel of capitalism has conditioned and resigned us to manipulation that both obfuscates truth and reveals the inhumanity of entrenched power. Despite hopelessness, perhaps a kernel of our sacrificed fortitude and imagination can be redeemed.

Last month, the Yoga Alliance announced a new policy regarding “yoga therapy terminology” that creates a significant new precedent. A lack of any public debate and transparency in the process has made it difficult to discern why exactly this was needed and what purpose it serves. Perhaps this explains why there has been almost no response from yoga teachers thus far.

Now that the information superhighway is such a ubiquitous part of our lives, repercussions must be reckoned with. In this time of smartphones and big data, the ancient yogic practice of questioning our identifications needs to include the technologies that have become appendages to our minds and bodies.